Marketing

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”-Peter Drucker

The Marketing specialization in Management allows aspirants to explore the marketing strategies adopted by a corporation/business which plays a significant role in consumer markets, industrial markets and service industries. Studying how a variety of factors such as product development, branding and pricing of products affect consumer choices forms an integral part of this course’s curriculum. National and global market research shed light on the consumer buying behavior which in turn helps the organization in developing strategic marketing strategies.

In short, the objective of the marketing course offered by Techno India is multifold:-

*Disseminating knowledge about traditional as well as contemporary marketing principles and theories

*Helping students decipher the psychological and decision making trends of consumers

*Ensuring that students adapt to the dynamic marketing world by equipping them with the required strategic marketing skills

Career prospects:-

Employment opportunities entail the following job profiles and many more.

*Marketing research analyst

*Marketing executive

*Marketing specialist

*Sales promotion account executive

*Product manager

*Public relations specialist

*Advertising or promotions manager

What We Do

Techno India Business School, Saltlake
Situated in Salt Lake, the heart of the city of joy Kolkata, Techno India Business School has been a sought-after destination for management aspirants across the nation. Comprising faculty members from renowned management institutes, this business school ensures that its students learn from the best of the best mentors of this country. Read More
Techno India University Business School, Saltlake
Techno India University, the first UGC accredited and AICTE approved private university in West Bengal, has introduced a management course for students who wish to pursue a career in management studies. Guided by experienced professors and eminent industry professionals, students strengthen their fundamental knowledge in their respective subjects. Read More
Executive Education
Techno India Group provides an Executive Business Education in the form of an Evening course in Management for working professionals. This full time program is immensely beneficial for working candidates harboring the desire to pursue higher studies in the field of Business Administration. Read More
Ship Shape Collaboration
Meghnad Saha Institute of Technology is a reputed college under Techno India Group which provides courses in the field of business administration and management. Students are efficiently groomed to approach conceptual tasks and assignments with the required panache and precision under the guidance of elite faculty members. Read More
Under Graduate Programme
Techno India Business Schools affiliated to MAKAUT (formerly known as West Bengal University of Technology, WBUT) provide the following undergraduate programs Read More
Post Graduate Programme
Techno India Business Schools affiliated to MAKAUT(formerly known as West Bengal University of Technology or WBUT) provides a 2 years postgraduate course in Business Administration (MBA). To get enrolled for this course, students need to secure a valid score/rank in one of the following entrance examinations(as per MAKAUT norms). Read More
Relevant Case Studies
Techno India Business Schools affiliated to MAKAUT(formerly known as West Bengal University of Technology or WBUT) provides a 2 years postgraduate course in Business Administration (MBA). To get enrolled for this course, students need to secure a valid score/rank in one of the following entrance examinations(as per MAKAUT norms). Read More
Physiometric Assessment
Helps you to obtain a management degree of difference-this course enhances your skill set through effective industrial exposure. Challenges you to become a better leader and teaches you how. Read More

Highlights

Internships

Internships are considered to be imperative for the overall academic growth of students as they provide valuable practical insights of the colossal industry world. Techno India Group Business schools present a suitable platform for interaction between recruiting organizations and The Internships conducted by many reputed MNCs allow students to sneak a peek into the underlying reality of corporate world. The recruiters assess the true capabilities of the selected handful by closely monitoring their performance in real world tasks.

Seminars

Seminars play a pivotal role in the efficient grooming of students at Techno India Group B-schools. Seminars allow industry professionals and field experts to come under one umbrella and discuss about the current budding issues in the field of business administration and management.

Techno India Group Business schools organize seminars in collaboration with premier national and international universities and industries which ensure the participation of students in challenging corporate and industrial tasks.

Workshops

Workshops at Techno India B-schools inculcate strategic, managerial and entrepreneurial skills in students which is much needed to survive in the colossal industrial world. Workshops organized in collaboration with premier universities and industries motivate students to dream bigger and participate in challenging business projects and assignments.

Industry Visits

Promoting healthy collaborations with premier MNCs and industries has been one of the prime objectives of TIG B-schools ever since their inception. Such an association enables students to gain exposure to a multitude of internship and project opportunities at reputed organizations which in turn,builds their conceptual base and enhances their skill set.

"As we look ahead into the next century, leaders will be those who empower others"-Bill Gates