“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”-Peter Drucker
The Marketing specialization in Management allows aspirants to explore the marketing strategies adopted by a corporation/business which plays a significant role in consumer markets, industrial markets and service industries. Studying how a variety of factors such as product development, branding and pricing of products affect consumer choices forms an integral part of this course’s curriculum. National and global market research shed light on the consumer buying behavior which in turn helps the organization in developing strategic marketing strategies.
In short, the objective of the marketing course offered by Techno India is multifold:-
*Disseminating knowledge about traditional as well as contemporary marketing principles and theories
*Helping students decipher the psychological and decision making trends of consumers
*Ensuring that students adapt to the dynamic marketing world by equipping them with the required strategic marketing skills
Employment opportunities entail the following job profiles and many more.
*Marketing research analyst
*Sales promotion account executive
*Public relations specialist
*Advertising or promotions manager
Internships are considered to be imperative for the overall academic growth of students as they provide valuable practical insights of the colossal industry world. Techno India Group Business schools present a suitable platform for interaction between recruiting organizations and The Internships conducted by many reputed MNCs allow students to sneak a peek into the underlying reality of corporate world. The recruiters assess the true capabilities of the selected handful by closely monitoring their performance in real world tasks.
Seminars play a pivotal role in the efficient grooming of students at Techno India Group B-schools. Seminars allow industry professionals and field experts to come under one umbrella and discuss about the current budding issues in the field of business administration and management.
Techno India Group Business schools organize seminars in collaboration with premier national and international universities and industries which ensure the participation of students in challenging corporate and industrial tasks.
Workshops at Techno India B-schools inculcate strategic, managerial and entrepreneurial skills in students which is much needed to survive in the colossal industrial world. Workshops organized in collaboration with premier universities and industries motivate students to dream bigger and participate in challenging business projects and assignments.
Promoting healthy collaborations with premier MNCs and industries has been one of the prime objectives of TIG B-schools ever since their inception. Such an association enables students to gain exposure to a multitude of internship and project opportunities at reputed organizations which in turn,builds their conceptual base and enhances their skill set.
"As we look ahead into the next century, leaders will be those who empower others"-Bill Gates